Fix Your Site Fast: Website Audit Checklist for Small Business

Your website might be the reason your phone’s not ringing.

If your homepage is unclear, slow, or untrustworthy, visitors won’t call, click, or convert - they’ll bounce. That’s money lost before you even know they were interested.

The good news? You don’t need to hire a developer or start from scratch. Our free Website Audit Checklist for Small Business Owners shows you exactly what to look for - and what to fix - to turn clicks into customers.

It’s fast, practical, and designed to help you get results without the fluff.

Why homepage optimization matters

People form an opinion about your website in just 0.05 seconds (Lindgaard et al., 2006). That’s all the time you get to look credible, relevant, and worth a second look.

If your homepage feels outdated, confusing, or generic, people won’t stick around. We see it all the time:

• No clear headline explaining what you do
• Buried contact info or missing CTAs
• Generic stock photos and weak trust signals
• Navigation menus that overwhelm instead of guide

These aren’t minor issues. Together, they quietly sabotage your credibility and kill conversions.

If your homepage isn’t earning trust and guiding action, it’s costing you.

What’s inside the checklist

We boiled years of homepage strategy into a 10-point checklist that’s fast, focused, and proven to boost conversions.

Here’s what you’ll review:

• Navigation that guides, not overwhelms
  A clean logo, simple menu, and clear call-to-action button keep people moving.
• A hero section that actually sells
  Say what you do, where you do it, and why it helps - all above the fold.
• Visual proof that builds instant trust
  Real photos, testimonials, star ratings, badges. Not stock. Not fluff.
• CTAs where your visitors need them
  Strategically placed buttons and forms that invite action without pressure.
• Footer and promo pop-up that serve a purpose
  Contact info, quick intro, and a friendly offer if you choose to show one.

Each section is easy to check off - whether you’re doing it solo or with a web pro.

You’ll know exactly what to fix - and what to stop overthinking.

How to use the checklist

This isn’t just a reference. It’s a tool you can put to work today:

• Audit line by line - Use the checklist as a guided walkthrough of your homepage.
• Spot fast fixes - Many take just minutes and have real impact.
• Use before a redesign - Don’t rebuild blindly. Start with what works.
• Share with your designer - Align your team around what actually drives results.

Think of it as a mini roadmap to a homepage that earns its keep.

Get the free checklist

If you’re serious about making your website work harder for your business, this is the place to start.

The Website Audit Checklist for Small Business Owners is:

• Free
• Easy to follow
• Designed to boost trust, clarity, and conversions

Download the checklist now and start turning traffic into leads.

Your homepage has one job: to make people trust you enough to take the next step. This checklist helps you do exactly that.