Data-driven Tribe Journal

All posts about Loss Aversion

Cures Sell. Prevention Doesn’t - Until It Hurts | Data-Driven Tribe

Cures Sell. Prevention Doesn’t - Until It Hurts

If your product solves tomorrow’s problem, this is how to sell it today.

The Endowment Effect in Action: How 'Me' and 'My' Boost Conversions | Data-Driven Tribe

The Endowment Effect in Action: How 'Me' and 'My' Boost Conversions

Use the psychology of ownership to make your message feel personal - and irresistible.

Turning No Into Regret with Loss Aversion | Data-Driven Tribe

Turning No Into Regret with Loss Aversion

Boost conversions by framing offers around what users lose when they say no