Data-Driven Tribe Journal
A marketing blog built for the data-minded and growth-driven.
Turning No Into Regret with Loss Aversion
Boost conversions by framing offers around what users lose when they say no
People Share Ads That Make Them Look Good
The most shareable ads make people feel smart, helpful, or ahead of the curve for sharing them.
The Power of Imperfection: Why "Ugly" Ads Work
Raw, honest, and unfiltered beats flawless when it comes to trust
Retargeting Isn’t Annoying - If You Do It Right
If your follow-up ad says the same thing as your first, you're not retargeting - you're repeating.
Write for One Person - Not an Audience
The writing that truly connects isn’t crafted for a crowd - it’s written with one real person in mind.
The Slippery Slide of Great Copy
What Joseph Sugarman knew about writing copy that keeps readers hooked - one line at a time.
Speak Their Language – Or Lose Them
Clever might win awards, but clear is what wins replies, clicks, and customers.
Why Bragging About AI Might Be Costing You Customers
Bragging about your tech might boost your ego - but does it actually earn your customer’s trust?
What Most Marketers Miss: Market Sophistication
It’s not enough to know your audience’s pain. You need to know how many solutions they’ve already been pitched.
Your Offer Isn’t About You. It’s About Them.
You’re not selling a product or service. You’re selling a better version of your customer’s life.
Stop Drowning Readers in Text
The way your content looks on the page can determine whether it gets read or ignored entirely.