Data-driven Tribe Journal
All posts about Copywriting
Stop Losing Readers - Start Writing Stronger Subheadlines
Your headline hooks them - your subheadline keeps them.
The Endowment Effect in Action: How 'Me' and 'My' Boost Conversions
Use the psychology of ownership to make your message feel personal - and irresistible.
Clyde Bedell’s Copywriting Trick: The Three-Benefit Formula
A simple three-step structure from a 1940s ad man that still delivers clear, persuasive copy today.
Write for One Person - Not an Audience
The writing that truly connects isn’t crafted for a crowd - it’s written with one real person in mind.
The Slippery Slide of Great Copy
What Joseph Sugarman knew about writing copy that keeps readers hooked - one line at a time.
Speak Their Language – Or Lose Them
Clever might win awards, but clear is what wins replies, clicks, and customers.
Stop Drowning Readers in Text
The way your content looks on the page can determine whether it gets read or ignored entirely.